World Trade Expo 2004

By Steve Schweitzer

Fly-Fishing Retailer World Trade Expo
Denver, Colorado - Sept 17-19, 2004

Celebrities Walk the Aisles

The show in pictures
GFF's 2004 HOT-n-NOT Predictions
Show Celebrities

Industry Faces Make the Show an Annual Reunion

G-Loomis made the Scottish tradition of grande entry a fanfare with bagpipe music, a regalia of rod-toting flyfishers and a spot of single malt to start the show off in right fashion.

SCUTTLEBUTT OVERHEARD at the show: other booths enraged "FOUL" as the bagpipe noise and pomp-n-circumstance took show-goers away from their products to see the G-Loomis wares.

Hey, whistleblowers: This show-going referee says "NO FOUL! Play ball!" That's the name of the's called guerrilla marketing... and it works. You might want to try it yourself. And I'm not talking the single-malt.

Chalk one up for G-Loomis.

Dick Talluer visits with Dr. Tom Whiting . Dick: I wonder how many Whiting capes you have in your little tote bag?
Dave Whitlock, the gentleman-consummate, discusses the industry dynamics with a show-goer.
Kim Boal and Marc Pettijean showcase Marc's newest tying tool and material inventions.
Judith Schnell of Stackpole Books finds the timely wit and humor of John Gierach irresistible, and must contend with a chuckle and a smile. Who can't but smile when around this character of a man?!
Lefty Kreh hides under his unmistakable flats hat. In following him around for a quick photo op, he couldn't take more than 2 steps before an old buddy in the industry bantered out his name, calling him to come over and chat for a few.
Darrell Martin yaks it up with Marc Pettijean.
Marcos Vergara, the man behind Bob Borden and Hairline Dubbing, is one of the industries indispensible knowledge sources on flytying and flytying materials.
Dick Swisher stops by several booths to say hi to his long-time industry friends.
Chico Fernandez signs his latest book, "Flyfishing for Bonefish" for yours truly.

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