|Published: Saturday February 26th 2005 (10 years ago)|
Updated: Sunday July 3rd 2005, 1:14PM
by Martin Joergensen
Here at GFF we're tracking more and more details of our user's behaviour
I personally call it Amazonisation (or Amazonification) - a term that I developed in my every day job as a web consultant. The term is of course inspired by what they have done at Amazon.com and is a way of tracking what the users do on your site and use that in the pages you offer them,
People who have been on Amazon will recognize the "people who bought this also bought..." offers and the great length Amazon goes to make sure that you find exactly what you need.
Now, we're not Amazon. Actually we're extremely far from them in content, scope and philosophy, but like them we like to keep our "customers" satisfied and help them having a "good buying experience". Not that we're selling anything...
Well, I'm babbling here. All I wanted to say was that we're now tracking our users and using that information to compose better pages. You will probably not notice the tracking, which is done through a small cookie on your machine and a lot of database juggling on our server. The purpose of this is to collect enough information to be able to put together relevant information to help you find interesting stuff on GFF.
We have had a small "people who read this also read..." for a while in the bottom of most articles, but if you're a regular visitor you might have noticed that we also have your latest visits recorded and presented to you on the front page.
I am personally alway annoyed by the fact that after I have surfed a site, I can never remember which particularly interesting page it was that I passed by. When I want to return a few days later, all memory and traces seem to be gone. Now GFF remembers for you and shows you which pages you visited recently.
Not all pages are included in this trace, since there are still parts of GFF which are not enrolled in our automatic systems. We're working our way through them, but only at a slow pace.
Creating new content is much more fun than converting and maintaining old stuff, don't you agree?