I'm working on a revival of the Global FlyFisher Newsletter, which was sent out for a short period many years ago.
I have worked on quite a few sites, which have sent out newsletters with great success, and also subscribe to a number of newsletters myself.
I know that email newsletters are considered old school in these days where social media is the big thing, and nothing has happened before it's been posted on Facebook, Instagram, Snapchat and WhatNot. For some reason people's email programs are looked down upon, and things seem to be happening in the different social fora, spread out over many platforms, and never really easy to find again.
Well, my emails are still a very important part of my life, and without my mail program and its well indexed and searchable mails dating back to 1995, I'd be ill off.
That same archive tells me that the last GFF newsletter in the former round was sent in 2000 and had the subject "Newsletter glitches". Pretty saying, actually, because it really was the last newsletter back then.
But after having transferred the content of the site to a new system, options are much better, and I had a newsletter in mind already from the beginning of the upgrade. The system is already installed and running, and I have sent the first few test newsletters to myself and they have looked and worked great. Modern email newsletters are way more snazzy and good looking than the old ones, which were just plain text. Nowadays they newsletters have layout, images, colors and all kinds of fancy layout, and the upcoming GFF newsletter does that too.
My thought is that the newsletter will contain a short intro telling what's going on on the site, followed by links to the latest content: articles, videos and blog posts. Such newsletters can be generated and sent automatically, but I intend to do it when I think it's about time, and make sure that there's a little something to read in each newsletter apart from the pure links to the site.
I also intend to send the newsletter to all the old recipients as well as those users who have registered on the new site. I know this isn't considered quite kosher by all, but the way out is very easy since all newsletters contain an individual unsubscribe link, which will bail you out in a matter of seconds. I hope the GFF users find this approach acceptable.
I'm still testing and putting the finishing touches on the system and the newsletter itself, but plan on starting sending the new newsletters in the course of a week or two. Then we'll see what kind of mailstorm (AKA shitstorm) that can bring down on me...